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Volkswagen Caminhões e Ônibus celebrates 20 years in Argentina with best-selling truck model in the country

November 08 2018

With nearly 1,000 units marketed this year, VW Constellation 17.280 is the most registered truck in Argentina during 2018, a year that also crowns the two decades of the brand in the country. The business, which started in 1998 with the export of only 20 vehicles, now consolidates Argentina as one of Volkswagen Caminhões e Ônibus' three largest markets in the world and surpasses 36,000 units running on the streets and roads of the country.

"We believe in Argentina potential and we will continue investing. These 20 years in the country are a great pride for our history, always based on building a trusting relationship with the country's fleet owners. Throughout this period, the market has been consolidated as one of our main destinations for exports and the country has a fundamental role in our entire internationalization plan", says Roberto Cortes, president and CEO of Volkswagen Caminhões e Ônibus.

Development of vehicles according to local needs demonstrates the brand commitment level with the Argentinean transport industry and even the tailor made strategy, a success also for these customers. Now best-selling truck in the country, Constellation 17.280 had its tractor version specially created for the operation profile in Argentina.

Proof of this ongoing investment are the latest launchings this year. With the new Delivery generation, the brand differentiates itself in a competitive segment and the gradual introduction of more models continues such strategy. The Robust package, available for Constellation trucks, raises the customers options. Further expanding the portfolio, the arrival of a new Volkswagen tractor, the Constellation 25.360, will provide the productivity that road transport wants to achieve.

Since its first sale to the country in 1998, Volkswagen Caminhões e Ônibus has continuously and sustainably grown its participation in the Argentinean fleet. Alongside with differentiated service in the country's dealer network, launches like the above mentioned and others yet to come will help to leverage the brand's position in the market and foster new businesses.

"Volkswagen Caminhões e Ônibus is ready for the Argentinean economy recovery, offering the latest in transportation technology for emerging markets, as well as a robust dealer network. We are focused in these opportunities that will arise, always with our concept of 'less you do not want, and more you don’t need', added by our excellence in aftersales", states Roberto Cortes.

About TRATON:

TRATON AG, formerly Volkswagen Truck & Bus AG, is a wholly-owned subsidiary of Volkswagen AG and a leading commercial vehicle manufacturer worldwide with its brands MAN, Scania, Volkswagen Caminhões e Ônibus, and RIO. In 2017, TRATON GROUP’s brands sold around 205,000 vehicles in total. Its offering comprises light-duty commercial vehicles, trucks, and buses which are produced at 31 sites in 17 countries. The Company had a workforce of around 81,000 worldwide across its commercial vehicle brands as of December 31, 2017. The Group seeks to transform the transportation system through its products, its services, and as a partner for its customers

ABOUT VW CAMINHÕES E ÔNIBUSAs a manufacturer of Volkswagen and MAN commercial vehicles, VW Caminhões e Ônibus is one of the largest manufacturers of trucks and buses in Latin America. The innovative company will now produce VW e-Delivery vehicles together with its partners in the Modular Consortium, at the plant located in Resende (RJ).

Since 1981, when it began operations, it has achieved market leadership by respecting and satisfying the needs of its customers, a goal which has always been the focus of the company. And that's exactly what it offers its customers: bespoke products and excellent after-sales service.

The company is also a reference in the industry for technological innovation. Since 2003, the company has researched the use of renewable and alternative fuels, even before legally obliged to do so.

VW Caminhões e Ônibus is a pioneer in the use of biofuels and in the development in Brazil of a truck range equipped with a hybrid diesel-hydraulic drive system. The company always seeks solutions that reduce environmental impact and help preserve the environment.

For more than 35 years, the manufacturer has maintained its commitment to developing vehicles that exceed customer requirements wherever they go, whether on Brazilian, Latin American or African roads.